How to detect invalid traffic (IVT): types, causes, and signals
How to detect invalid traffic (IVT): the GIVT vs SIVT split, what causes it, and the signals advertisers use to catch the traffic draining ad budgets.
Yahor Papou is the Chief Marketing Officer at ShieldLabs with 5 years of experience in marketing and growth. He focuses on positioning, content, and building go-to-market strategies for B2B products.
Yahor Papou's articles
The 11 best ecommerce fraud prevention tools for small businesses in 2026
Compare 11 ecommerce fraud prevention tools for small businesses in 2026 by pricing, signal depth, and self-serve fit, plus a framework to choose.
How to detect ad fraud: types, cost, and the signals that catch it
How to detect ad fraud: the fake clicks, impressions, installs, and leads that drain ad budgets, the main types, what each costs, and the signals that catch them.
15 best VPN and proxy detection tools for fraud prevention in 2026
Compare the best VPN and proxy detection tools for fraud prevention in 2026: what each detects, residential-proxy coverage, pricing, and how to choose.