Risk Analytics Solution
Traffic quality and risk analytics.
Find risky sources.
Bots and repeat accounts can make acquisition channels look stronger than they are. ShieldLabs scores traffic quality by source, helping you focus spend on genuine visitors.
Start FreeTraffic quality
One traffic quality score
See the overall risk of traffic in the selected period.
Source-level insights
Get quality results for channels, referrers and UTM campaigns.
Explore every entity
Search visitors, users, devices and IPs.
Investigate account abuse
Get ready-made high-risk events, named signals and linked accounts.
Anonymous website visitor tracking
From traffic quality
to the underlying evidence.
ShieldLabs recognizes anonymous website visitors and shows the risk behind each acquisition source. Start with traffic quality, then find identified visitors and detected account abuse behind the totals.
Acquisition quality
Volume tells you how much.
Risk tells you what arrives.
ShieldLabs combines website visitor tracking with source-level traffic quality. Direct acquisition spend toward genuine customers and catch risky traffic before increasing budget.
| Source | Visits | Traffic score |
|---|---|---|
| Google Ads | 640 | 18 |
| Direct | 230 | 9 |
| YouTube | 130 | 46 |
Traffic quality and detected risk in one result.
Channels and referrers
Identify the acquisition paths bringing risky traffic to your product.
UTM campaign context
Retain source, medium, campaign, content and term with identified visits.
Visitor analytics and quality
Recognize anonymous and returning visitors alongside the quality of their acquisition sources.
The ShieldLabs platform
Understand the traffic.
Know the risk behind it.
Combine identification with device and network intelligence, named risk signals, ready-made account abuse detection and traffic quality analytics.
Enterprise-level functionality. Without enterprise pricing.
How it works
Start understanding your traffic.
Connect your product and get traffic quality results for the sources bringing visitors.
- 01
Add the snippet or SDK
Connect your product and start identifying incoming traffic.
- 02
Receive traffic quality results
Get source-level results and trusted, suspicious or dangerous assessments.
- 03
Focus on better traffic
Find risky acquisition sources and protect your growth budget.
Developers
Integrate in
5 minutes.
A single API to identify, detect and score. Receive risk data through API responses and webhooks. Integrate selected data points into your business logic to prevent fraud and abuse.
Risk Analytics Solution
Make risk visible.
Stop abuse of your product.
Start Free FAQ
Understand the result.
Put it to work.
What is traffic quality scoring?
Traffic quality scoring summarizes the risk of identified traffic, with Trusted, Suspicious and Dangerous shares and quality results by acquisition source.
How does ShieldLabs analytics help prevent fraud?
ShieldLabs shows detected account abuse, bots and risk results across visitors, users, devices and IPs. Traffic quality by source helps protect acquisition spend and product access.
What source information is available?
Traffic attribution includes channel, referrer domain, landing URL, click-ID type and UTM source, medium, campaign, content and term.
Is the traffic score the same as a visit score?
The numeric score belongs to an identification. Traffic quality and source scores summarize scored identifications within the selected period.
What does anonymous website visitor tracking show?
ShieldLabs recognizes returning browser visitors and connects their scored visits with traffic sources. Console shows visitors, users, devices and IPs alongside detected risk and account abuse. It does not reveal an anonymous person’s name or email.
Can I review the signals behind a campaign’s traffic?
Yes. Start with a source or campaign, then explore the visits and their named signals to understand the risk behind the aggregate.
How can traffic quality analytics help plan acquisition spend?
See visit volume and traffic quality for each channel, referrer and UTM campaign. Find sources bringing risky visitors, bots and account abuse before expanding acquisition budgets.
Can ShieldLabs identify anonymous website visitors by name?
No. It recognizes returning browser visitors and links their scored visits to traffic sources. Names and email addresses only come from accounts supplied by your product.