Identify anonymous visitors
Turn anonymous traffic into recognized visitors you can act on
Traffic Analytics
Anonymous Website Visitor Tracking
Measure traffic quality and see how much of your traffic is really anonymous.
- Score risk on every visit
Act on a clear risk score before a bad visit costs you
- Spot abuse in the traffic
Surface the multi-accounting and farms quietly draining your budget
- Spot anonymous traffic by UTM
Cut ad spend wasted on invalid traffic, channel by channel
Everything you need to track anonymous traffic
Visitor analytics for anonymous traffic that turns raw visitor data into clear insights about the anonymity behind every visit.
Overview
See your anonymous traffic in one view
Assess traffic quality at a glance
A single traffic score showing what share of your traffic is anonymous
Understand how visitors hide
Track anonymity signals across the whole traffic and per visit to know exactly what masking tools visitors use
Your real audience, finally visible
See returning visitors, countries, devices, and browsers without the noise from cookie resets and fragmented sessions
Traffic Source
Spot anonymous traffic by channel, UTM, or domain
See the source behind every visit
View traffic by Channel, Referrer, or UTM Parameter with a per-source Traffic Risk score on every row.
Catch the source of the bad traffic
Identify which partner, creative, or affiliate is delivering invalid traffic and bot traffic instead of real visitors
Cost per real visitor, not per click
Ad spend is paired with anonymous-traffic share per source, so CAC reflects real people, not just clicks
Decisions you can defend
Scale and reallocate budget based on per-channel and per-UTM risk data no standard analytics gives you
Patterns & Data
Follow anonymous traffic down to the single request
Catch multi-accounting and coordinated abuse
Detect shared devices, repeat sign-ups, and ring activity to stop abuse before it scales
Investigate every suspicious visit
Search full request data filtered by risk score to find and review the riskiest sessions fast
Measure how deep the abuse runs
Track pattern overlaps per visitor to focus on the clearest threats first
Share the evidence
Export filtered data as reports for partners, internal teams, or external review
Integrations
Connect the data to where your team already works
Install in five minutes
Drop one JavaScript snippet on the site to start tracking anonymous visits with zero backend setup
Query any visit via API
Pull visitor history, risk scores, and anonymity signals through the API to power sign-up flows, fraud rules, or business logic
Push data in real time via Webhooks
Stream every visit into webhooks to trigger fraud rules, automate workflows, or feed existing systems
Bring your own stack
Pipe anonymous-traffic data into internal tools to build custom analytics on top
api.shieldlabs.ai/v1/visits/latest
{
"request_id": "0c284695-cf0b-4755-8beb-0a2e9536595e",
"visitor_id": "aa8c616a-8a25-4a5e-bee2-a9a08e5128a4",
"device_id": "6a45967d-1371-9652-ba99-b01ea3992208",
"ip": "62.197.149.124",
"country": "Lithuania",
"connection_type": "vpn",
"traffic_source": {
"channel": "paid",
"utm_source": "google",
"utm_medium": "cpc",
"utm_campaign": "brand"
},
"risk_score": 70,
"signals": [
{ "name": "antidetect_browser", "weight": 60 },
{ "name": "proxy", "weight": 10 }
]
}Built for every team working with traffic.
A single view of anonymous traffic for every team that touches it.
For Growth & Marketing
Spot invalid traffic, ad fraud, and bot traffic per channel, UTM, and landing page before it drains ad spend
For Product & Analytics
Measure real returning users on clean data that survives cookie resets and fragmented sessions
For Fraud & Risk
Surface coordinated abuse and masked traffic in real time with pre-built patterns, no custom rule engineering
See who is visiting, anonymously or not.
Free 5,000 one-time identifications, with transparent pricing that scales with your needs