ShieldLabs vs Trueguard
Updated September 2026
Looking for a Trueguard alternative? ShieldLabs gives enterprise-level functionality without enterprise pricing: risk detection for every visitor, user, device and IP address, and ready-made detection of multi-accounting, account sharing, account takeover and impossible travel with no rules to configure, from 99 USD a month for 25,000 identifications. Trueguard scores each signup event, with no risk level for visitors, devices or IPs, and you build account sharing, takeover and impossible travel detection yourself, from 49.99 USD a month for 10,000 events.
How ShieldLabs compares to Trueguard
| Capability |  |  |
|---|---|---|
| Overall | ||
| Overall score | 9.7 out of 10 | 7.8 out of 10 (ShieldLabs leads) |
| Getting started | ||
| Integration time | About 5 minutes | Hours to days (ShieldLabs leads) |
| Public pricing and self-serve | Public prices, start without a sales call | Public prices and self-serve signup (comparable) |
| Ease of use | Results in the analytics dashboard with nothing to set up | Rules you configure yourself (ShieldLabs leads) |
| Fit from startup to enterprise | Enterprise-level functionality on every plan, for businesses of all sizes | Free to 49.99 USD self-serve, with a custom Enterprise tier (comparable) |
| Documentation and SDKs | Public docs, client and server SDKs | Public docs, client and server SDKs (comparable) |
| API and webhooks | On every plan, including Free | An event API, no webhooks (ShieldLabs leads) |
| Platform coverage | Web and mobile web | Web browsers, no native mobile SDKs (comparable) |
| Platform flexibility | Ready-made detection, nothing to configure | Rules you configure yourself (ShieldLabs leads) |
| Detection | ||
| Identification accuracy | 99.9%, network and device intelligence | Device intelligence, with partial network coverage (ShieldLabs leads) |
| Risk signal detection accuracy | 99.9%, network and device intelligence | Device intelligence, with partial network coverage (ShieldLabs leads) |
| Bot and automation detection | Bots, automation and AI agents | Bots and automation, no AI agents (ShieldLabs leads) |
| Breadth of the signal set | 300+ risk signals, with the ones that fire named in every result | 10 named signals (ShieldLabs leads) |
| Local IP detection | Ready-made, with its country | Not offered (ShieldLabs leads) |
| Geolocation accuracy | Location checked against the local IP and network characteristics, not the public IP alone | An IP location plus a device-based location with a spoof score (comparable) |
| Account clustering | Multi-accounting and account sharing, with a graph | Accounts linked by device and network fingerprint, with event search (comparable) |
| Multi-accounting detection | Ready-made, no rules to configure | Rules you configure yourself (ShieldLabs leads) |
| Account sharing detection | Ready-made, no rules to configure | No ready detection, you build it yourself (ShieldLabs leads) |
| Account takeover detection | Ready-made, no rules to configure | No ready detection, you build it yourself (ShieldLabs leads) |
| Impossible travel detection | Ready-made, no rules to configure | No ready detection, you build it yourself (ShieldLabs leads) |
| How the accuracy figure is checked | Published method: what is collected, how the score is built, 1,511 automated tests, audited on more than a million requests | Not published (ShieldLabs leads) |
| Decision and analytics | ||
| Fit to the job | A finished verdict for each detection | Allow, challenge or deny for each event you send (comparable) |
| Risk signal scoring | Ready-made weights for every signal | A machine-learning black box, weights not published (ShieldLabs leads) |
| Why a visit was flagged | Every signal that fired, with its weight | The names of the signals that fired, without their weights (ShieldLabs leads) |
| Cost of a false positive | A ready verdict with every reason shown | A ready verdict with every reason shown (comparable) |
| Analytics a non-engineer can read | Traffic, risk and events readable without building anything | An events chart, top signals and a searchable events table (comparable) |
| Latency and real-time decisioning | About 300 milliseconds | About 410 milliseconds (ShieldLabs leads) |
| Decision Risk | Trusted, Suspicious or Dangerous for visitors, users, devices and IPs | No risk level for visitors, devices or IPs (ShieldLabs leads) |
| Traffic-quality scoring | Ready-made | Not offered (ShieldLabs leads) |
| Traffic source | Channel and full UTM | Not offered (ShieldLabs leads) |
| History API | On every plan, for every identification | Dashboard search only (ShieldLabs leads) |
| Pricing | ||
| Free tier | 5,000 identifications, one time | 1,000 verification events a month (comparable) |
| Entry price | From 99 USD a month, 25,000 identifications | 49.99 USD a month for 10,000 verification events (comparable) |
| Price at 25,000 identifications a month | 99 USD a month, 1.3x cheaper | 124.99 USD a month (ShieldLabs leads) |
| Price at 150,000 identifications a month | 399 USD a month, 1.9x cheaper | 749.99 USD a month (ShieldLabs leads) |
| Price at 500,000 identifications a month | 999 USD a month, 2.5x cheaper | 2,499.99 USD a month (ShieldLabs leads) |
| Price per identification | From 0.00396 USD down to 0.00200 USD | A flat 0.005 USD per verification event (ShieldLabs leads) |
| Plans and support | ||
| Data retention | 90 days on every plan | No fixed period published (ShieldLabs leads) |
| API requests per second | From 5 to 15 RPS | No figure published (ShieldLabs leads) |
| Uptime SLA | 99.9% on Scale, self-serve | An enterprise contract only (ShieldLabs leads) |
| Support | Chat and email on every plan, including Free | Email and live chat on every plan, weekdays, a five-working-day reply target (comparable) |
Every Trueguard cell was checked in our own testing and on their public website and docs in September 2026. How ShieldLabs measures 99.9% accuracy
Why choose ShieldLabs
Ready-made detection, no rules to configure
Multi-accounting, account sharing, account takeover and impossible travel come ready, with Medium or High confidence and no rules to configure. Trueguard flags one device with several accounts and leaves the rules to you, and you build account sharing, takeover and impossible travel detection yourself.
Enterprise-level functionality without enterprise pricing
Every feature comes on every plan, from 99 USD a month for 25,000 identifications, with a 99.9% uptime SLA on Scale and no contract. Trueguard starts at 49.99 USD a month for 10,000 events and offers an SLA on an enterprise contract only.
Enterprise quality at a lower price
More mature functionality at a lower price: from 99 USD a month for 25,000 identifications, and the price per identification drops as your traffic grows. Trueguard charges 124.99 USD a month for the same 25,000 events, and a flat 0.005 USD for every event above its first 10,000.
Risk analytics and investigation
Investigate visitors, devices and IPs, each rated Trusted, Suspicious or Dangerous, and see the overall risk across all your traffic and by source, channel and UTM. Trueguard shows an events chart, top signals and a searchable events table, with no traffic source view.
Switch to a Trueguard alternative without a migration
Both install side by side without conflicting. Add ShieldLabs on the free tier alongside your current Trueguard setup, compare the data for a week, see the quality for yourself, and switch to ShieldLabs when you are ready.
- 01
Install the ShieldLabs snippet next to Trueguard in about five minutes.
- 02
Collect 5,000 free identifications on the same traffic.
- 03
Detect risky visitors and users, and compare them with what Trueguard flags.
- 04
Move to ShieldLabs and prevent abuse of your product.
Frequently asked questions
- What is the best Trueguard alternative?
- ShieldLabs gives enterprise-level functionality without enterprise pricing: risk detection for every visitor, user, device and IP address, and ready-made detection of multi-accounting, account sharing, account takeover and impossible travel with no rules to configure, from 99 USD a month for 25,000 identifications. Trueguard scores each signup event, with no risk level for visitors, devices or IPs, and you build account sharing, takeover and impossible travel detection yourself, from 49.99 USD a month for 10,000 events.
- How is ShieldLabs different from Trueguard?
- Multi-accounting, account sharing, account takeover and impossible travel come ready, with Medium or High confidence and no rules to configure. Trueguard flags one device with several accounts and leaves the rules to you, and you build account sharing, takeover and impossible travel detection yourself.
- How much does ShieldLabs cost compared to Trueguard?
- ShieldLabs costs 99 USD a month for 25,000 identifications, 399 USD a month for 150,000 identifications, 999 USD a month for 500,000 identifications, with 5,000 identifications free to start. Trueguard: 124.99 USD a month at 25,000; 749.99 USD a month at 150,000; 2,499.99 USD a month at 500,000.
- Can ShieldLabs run alongside Trueguard?
- Both install side by side without conflicting. Add ShieldLabs on the free tier alongside your current Trueguard setup, compare the data for a week, see the quality for yourself, and switch to ShieldLabs when you are ready.
Ready to get started?
Start free with 5,000 identifications. Add the snippet once, and the analytics dashboard fills in from your first visitor.