ShieldLabs vs Incognia
Updated September 2026
Looking for an Incognia alternative? ShieldLabs gives enterprise-level functionality without enterprise pricing: risk detection for every visitor, user, device and IP address, and ready-made detection of multi-accounting, account sharing, account takeover and impossible travel with no rules to configure, from 99 USD a month for 25,000 identifications. Incognia scores each sign-up, login and payment under policies and rules you configure yourself, has no risk level for visitors, devices or IP addresses, and sells only on an enterprise contract.
How ShieldLabs compares to Incognia
| Capability |  | Incognia |
|---|---|---|
| Overall | ||
| Overall score | 9.7 out of 10 | 7.5 out of 10 (ShieldLabs leads) |
| Getting started | ||
| Integration time | About 5 minutes | Weeks to months (ShieldLabs leads) |
| Public pricing and self-serve | Public prices, start without a sales call | An enterprise contract only (ShieldLabs leads) |
| Ease of use | Four detections arrive finished, with nothing to set up | Rules you configure yourself (ShieldLabs leads) |
| Fit from startup to enterprise | Enterprise-level functionality on every plan, for businesses of all sizes | Built for large platforms, on an enterprise contract only (ShieldLabs leads) |
| Documentation and SDKs | Public docs, client and server SDKs | Public docs, client and server SDKs (comparable) |
| API and webhooks | On every plan, including Free | An enterprise contract only (ShieldLabs leads) |
| Platform coverage | Web and mobile web | Native iOS, Android, React Native, Flutter and Cordova, plus web (comparable) |
| Platform flexibility | Ready-made detection, nothing to configure | Rules you configure yourself (ShieldLabs leads) |
| Detection | ||
| Identification accuracy | 99.9%, network and device intelligence | Device intelligence, with partial network coverage (ShieldLabs leads) |
| Risk signal detection accuracy | 99.9%, network and device intelligence | Device intelligence, with partial network coverage (ShieldLabs leads) |
| Bot and automation detection | Bots, automation and AI agents | Bots and automation, no AI agents (ShieldLabs leads) |
| Breadth of the signal set | 300+ risk signals, with the ones that fire named in every result | 200+ raw browser signals, 500+ in the rule library (comparable) |
| Local IP detection | Ready-made, with its country | Not offered (ShieldLabs leads) |
| Geolocation accuracy | Location checked against the local IP and network characteristics, not the public IP alone | Precise device location on mobile, network-verified IP location on web (comparable) |
| Account clustering | Multi-accounting and account sharing, with a graph | Linked devices and accounts, with a network graph (comparable) |
| Multi-accounting detection | Ready-made, no rules to configure | Rules you configure yourself (ShieldLabs leads) |
| Account sharing detection | Ready-made, no rules to configure | Rules you configure yourself (ShieldLabs leads) |
| Account takeover detection | Ready-made, no rules to configure | Rules you configure yourself (ShieldLabs leads) |
| Impossible travel detection | Ready-made, no rules to configure | Rules you configure yourself (ShieldLabs leads) |
| How the accuracy figure is checked | Published method: what is collected, how the score is built, 1,511 automated tests, audited on more than a million requests | Not published (ShieldLabs leads) |
| Decision and analytics | ||
| Fit to the job | A finished verdict for each detection | A verdict for each sign-up, login or payment (comparable) |
| Risk signal scoring | Ready-made weights for every signal | A machine-learning black box, weights not published (ShieldLabs leads) |
| Why a visit was flagged | Every signal that fired, with its weight | Evidence and reason codes for each verdict (comparable) |
| Cost of a false positive | A ready verdict with every reason shown | A ready verdict with every reason shown (comparable) |
| Analytics a non-engineer can read | Traffic, risk and events readable without building anything | A dashboard, reports and a network graph (comparable) |
| Latency and real-time decisioning | About 300 milliseconds | About 400 milliseconds (ShieldLabs leads) |
| Decision Risk | Trusted, Suspicious or Dangerous for visitors, users, devices and IPs | No risk level for visitors, users, devices or IPs (ShieldLabs leads) |
| Traffic-quality scoring | Ready-made | Not offered (ShieldLabs leads) |
| Traffic source | Channel and full UTM | Not offered (ShieldLabs leads) |
| History API | On every plan, for every identification | Lookup by signup ID (comparable) |
| Pricing | ||
| Free tier | 5,000 identifications, one time | An enterprise contract only (ShieldLabs leads) |
| Entry price | From 99 USD a month, 25,000 identifications | An enterprise contract only (ShieldLabs leads) |
| Price at 25,000 identifications a month | 99 USD a month | An enterprise contract only (ShieldLabs leads) |
| Price at 150,000 identifications a month | 399 USD a month | An enterprise contract only (ShieldLabs leads) |
| Price at 500,000 identifications a month | 999 USD a month | An enterprise contract only (ShieldLabs leads) |
| Price per identification | From 0.00396 USD down to 0.00200 USD | Per monthly active user or API call, rate not published (ShieldLabs leads) |
| Yearly discount | 20%, public | Not published (ShieldLabs leads) |
| Plans and support | ||
| Features on every plan | Every feature on every plan, including Free | Location intelligence and custom models on higher plans (ShieldLabs leads) |
| Data retention | 90 days on every plan | Up to 180 days for device data (comparable) |
| API requests per second | From 5 to 15 RPS | Not published (ShieldLabs leads) |
| Uptime SLA | 99.9% on Scale, self-serve | Not published, status page only (ShieldLabs leads) |
| Support | Chat and email on every plan, including Free | Dedicated teams and 24/7 on an enterprise contract only (ShieldLabs leads) |
Every competitor cell was checked on their public website and docs, and in our own testing, in September 2026. How ShieldLabs measures 99.9% accuracy
Why choose ShieldLabs
Ready-made detection, no rules to configure
Multi-accounting, account sharing, account takeover and impossible travel come ready, with Medium or High confidence and no rules to configure. With Incognia every assessment runs under a policy you configure yourself.
Enterprise-level functionality without enterprise pricing
Every plan carries the full feature set, Free included, and paid plans start at 99 USD a month for 25,000 identifications. Incognia sells only on an enterprise contract, publishes no prices, and keeps location intelligence and custom models for its higher plans.
Transparent scoring
Every risk signal carries a published weight, so every score can be traced to the signals behind it. Incognia assesses each event with a machine-learning model and publishes no weights, a black box where a false positive cannot be traced to how much each signal counted.
Risk analytics and investigation
Investigate visitors, devices and IPs, each rated Trusted, Suspicious or Dangerous, and see the overall risk across all your traffic and by source, channel and UTM. Incognia rates each sign-up, login and payment and links devices and accounts in a network graph, with no traffic source breakdown.
Switch to an Incognia alternative without a migration
Both install side by side without conflicting. Add ShieldLabs on the free tier alongside your current Incognia setup, compare the data for a week, see the quality for yourself, and switch to ShieldLabs when you are ready.
- 01
Install the ShieldLabs snippet next to Incognia in about five minutes.
- 02
Collect 5,000 free identifications on the same traffic.
- 03
Detect risky visitors and users, and compare them with what Incognia flags.
- 04
Move to ShieldLabs and prevent abuse of your product.
Frequently asked questions
- What is the best Incognia alternative?
- ShieldLabs gives enterprise-level functionality without enterprise pricing: risk detection for every visitor, user, device and IP address, and ready-made detection of multi-accounting, account sharing, account takeover and impossible travel with no rules to configure, from 99 USD a month for 25,000 identifications. Incognia scores each sign-up, login and payment under policies and rules you configure yourself, has no risk level for visitors, devices or IP addresses, and sells only on an enterprise contract.
- How is ShieldLabs different from Incognia?
- Multi-accounting, account sharing, account takeover and impossible travel come ready, with Medium or High confidence and no rules to configure. With Incognia every assessment runs under a policy you configure yourself.
- How much does ShieldLabs cost compared to Incognia?
- ShieldLabs costs 99 USD a month for 25,000 identifications, 399 USD a month for 150,000 identifications, 999 USD a month for 500,000 identifications, with 5,000 identifications free to start. Incognia: An enterprise contract only at 25,000; An enterprise contract only at 150,000; An enterprise contract only at 500,000.
- Can ShieldLabs run alongside Incognia?
- Both install side by side without conflicting. Add ShieldLabs on the free tier alongside your current Incognia setup, compare the data for a week, see the quality for yourself, and switch to ShieldLabs when you are ready.
Ready to get started?
Start free with 5,000 identifications. Add the snippet once, and the analytics dashboard fills in from your first visitor.